INTRODUCTION
Unbun Foods Founder Gus Klemos wanted to eat burgers, pizza and sandwiches without the carbs and empty calories that made him feel lethargic. Cooking in his own kitchen, he started to replace processed ingredients with nutrient-dense ones, and Unbun was born. The brand makes grain-free buns, baguettes, pizza crust, tortillas and bread using whole ingredients like nuts, seeds and oils.
The Challenge
Unbun: “Consumers Have Never Been More Educated, Engaged, and Discerning About the Products They Buy," Vegconomist
It’s become mainstream for foods to be made from healthy ingredients. However, dietary needs have evolved as well. Restaurants and retailers now offer options that cater to the many restrictions. If they are able to meet this challenge of ever-changing demands, they can expand quickly. However, redesigning an entire supply chain can come with headaches and cost.
The Solution
The success factor behind Unbun Foods is that they are a true solution for an unfulfilled demand and satisfy the wide variety of cravings of millions of people, retailers and food-service operators. Whole Foods, Lassens, Erewhon and more have increased demand as the company has grown. Plus, Unbun has expanded to restaurants, like: Pizza Pizza, Mr. Sub, Belcampo and more. Chica Communications has partnered with Unbun to find strategic foodservice and retail partners in the U.S. that can help accelerate growth.
Unbun Foods are now available in 2,000 locations across North America in just two years.
The Results
Unbun Foods are currently available in 2,000 locations across North America, with wide distribution across the U.S. and Canada. The key to success in the foodservice channel is offering people the opportunity to enjoy their favorite meals at more restaurants without compromising on taste or quality. Expansion continues to be a primary focus for the company, and finding the right restaurant and retail experts in the U.S. will help take the company to the next level.
Libby is a consummate professional, leader and team player. Her knowledge of strategic marketing and communications is unsurpassed.
Susan Haymer, Owner, 360 Communications
Chica Communications is a go-to source of understanding and connections across food, beverage, and restaurants. Libby's humility is refreshing for someone as capable and as successful as she’s been.
Atul Sood, Chief Business Officer, Kitchen United
Libby not only has great empathy for the food and beverage industry, but is a joy to work with. Working together, we were able to drive 100s of monthly transactions through intelligent restaurant marketing.
David Mangold, Product Manager, Playfull, Inc.
Libby and Chica Comm Co naturally serve as a bridge to unite people to deliver strong, measurable results and have fun during the pursuit.
Saadia Morales, Regional Field Leader, Chipotle Mexican Grill
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